Focus on the minimal

Remote work has been accelerated by the global COVID-19 pandemic. In its wake, American company Opal found the need for a premium professional webcam. One that is built specifically for remote work.

Swedish designer Niklas Rosén - part of I D — C - was brought on to develop a modern yet timeless visual identity for the brand. The design should reflect its ambition to become the leader within the segment. For the packaging design, Rosén collaborated with Swedish designer Daniel Åberg to make sure the brand expression was maintained. The packaging is 100% recyclable, containing none of the polyurethanes typically used in boxes.